Why New Releases Work Well
- Curators want to showcase new music and trending artists
- Fresh tracks often get priority in the Spotify algorithm
- New releases are more likely to trigger early listener engagement
- Early campaign momentum helps boost discovery
Best Timing Strategy
- Start your campaign 1–3 days after the release goes live on Spotify
- Make sure distribution is fully completed before launch
- Align the campaign with your release plan and social content
How to Prepare
- Use a final, mastered version of your track
- Double-check all metadata (artist name, title, genre)
- Include professional cover art
- Confirm your Spotify profile is up to date
Campaigns for new releases tend to attract faster placements and better listener retention — as long as the music is strong and well-prepared.