Apolone offers comprehensive song promotion services by placing tracks onto Spotify playlists to help artists expand their audience reach. This article summarizes how campaigns work, the timeline of events, and additional promotional opportunities available to artists.
Campaign Timeline: What to Expect
Here’s how a typical 30-day campaign unfolds: Campaigns officially start when your track is added to one or more playlists, not at the time of purchase. Notifications are sent with details about playlist placements, including direct links.
First 24 Hours — Song Analysis
Your track enters our AI and human review system
We analyze genre, mood, energy, and audio quality
Matching playlists are identified
First round of curator outreach begins
Days 2–4 — First Placements Go Live
Curators review and approve your track
Initial placements begin appearing
You receive a notification when placements start
Streams begin populating in your Spotify for Artists dashboard
Notifications include essential details like playlist links to help you easily track and monitor your campaign progress.
Days 5–14 — Core Growth Phase
More playlists pick up your track
Daily stream velocity increases
Listener engagement and saves may grow
Results become more stable and visible
Days 15–30 — Extended Reach
Late placements fill in from slower curators
Stream consistency holds
Tracking updates are sent at key points
Optional re-pitching or add-ons can be added mid-campaign
Additional Services During Campaigns
Apolone provides various value-added services to enhance your song's visibility during campaigns. For example, in certain promotions, artists may receive social media-ready content, such as 15-second video clips for each track. These resources can help bolster the promotional reach of your campaign, supporting further engagement via platforms outside of Spotify. Such features are offered as optional bonuses depending on the campaign details.
What Can Affect Start Time?
Genre: Pop, hip-hop, EDM tend to move faster. Niche genres may take longer.
Track Quality: Poor mastering or weak intros reduce curator acceptance rates.
Submission Timing: Campaigns submitted on weekdays typically move faster than weekends.